Turn AI into a marketing system that actually converts.
A practical playbook for founders, marketers and consultants. Brief AI properly, learn what your customers really say, and ship campaigns you can test and improve, one small action a day.
- 20+ copy-ready AI prompts that work as briefs, not magic spells
- 7 fill-in worksheets and templates you can use this week
- A day-by-day 30-day plan, about 3 to 4 hours a week
Secure checkout by Stripe. PDF download, 31 pages, A4.
AI made content cheap. It did not make marketing clear.
Anyone can generate a post in seconds. The advantage now sits with the people who give AI the right brief, check what comes back and learn faster than everyone else.
Generic output
You ask for "a campaign" and get something that could belong to any business. The playbook starts with a one-page brief so AI works from your audience, offer and proof.
Invented facts
AI will happily fill gaps with claims you cannot support. Every prompt here tells it to use only approved facts, and a claims register keeps your approvals on record.
No system
Posts go out, nobody knows what worked. You get a weekly scorecard, experiment cards and a Friday review that turn activity into decisions.
One loop. Run it every time.
Every section of the playbook plugs into the same six steps, so you always know what to do next.
Nine sections. Each one ends with something you fill in.
1. A useful marketing brief
A worked example and a one-page worksheet that tell AI exactly what you need.
Worksheet 12. Customer research
A 90-minute research sprint, an 8-question interview guide and a voice-of-customer tracker.
Worksheet 23. Positioning and messages
A message formula, a smell test and a scorecard to choose what to test first.
Worksheet 34. Content systems
Five content lanes, 10 hook templates and a plan to turn one idea into seven assets.
Hook library5. Channel execution
Video beat sheet, 3-email sequence and an ad variant grid for every main channel.
Channel kits6. Conversion and leads
A landing-page checklist, lead routing table, first-reply template and follow-up cadence.
Worksheet 47. Experiments
Experiment cards, decision rules and a scored backlog so you stop guessing.
Worksheet 58. Measurement
A weekly scorecard, the EXCITE checks and a 30-minute Friday review routine.
Worksheet 69. Responsible AI
A publishing check, data traffic light, claims register and a starter AI-use policy.
Worksheet 7Plus a prompt library of 12 everyday prompts, a troubleshooting guide for weak AI output, a minimum tool stack and a glossary.
Pages you will actually use.
Start small. Build the habit. Then scale.
Foundation
Set up your folders, write your brief, build your proof bank and define a qualified lead.
Insight and message
Analyse customer language, choose one segment and one message backed by evidence.
Create and activate
Make a small asset set, fix your landing page, route leads and launch one experiment.
Learn and systemise
Review results, decide adopt, retest or stop, update your prompts and plan the next test.
This is for you if
- You run a business, a team or client work and want marketing that is clear and measurable.
- You already use AI but get generic or unreliable results.
- You prefer worksheets and next steps to theory.
This is not
- A list of tools or a promise of overnight results.
- A replacement for customer research, legal review or your own judgement.
- A course you have to watch. It is a document you work through.
Everything you need to run AI marketing with a system.
- The AI Marketing Playbook, 31-page A4 PDF
- 20+ copy-ready prompts and a 12-prompt library
- 7 fill-in worksheets, hook and channel kits
- Day-by-day 30-day adoption plan
Secure checkout by Stripe. Instant PDF download after payment, and a copy by email.
Get the free campaign brief worksheet.
Two pages from the playbook: a worked example and the one-page brief worksheet. Use it on your next campaign, no purchase needed.
Before you buy.
What do I get, and in what format?
A 31-page A4 PDF. Print the worksheets or fill them in on screen. Every prompt can be copied straight into the AI assistant you already use.
How do I receive it?
Right after payment you are taken to your download page, and a copy is sent to your email.
Which AI tool do I need?
Any general-purpose AI assistant you are authorised to use. The prompts are written as briefs, so they work across tools.
Is it for my industry?
This is the Universal Marketer Edition. The method works for products and services. The examples use a made-up firm so you can see the process rather than copy a template.
Do I need marketing experience?
No. If you can describe your customer and your offer, you can start. The 30-day plan tells you what to do each day.
I have a question about my order.
Reply to your Stripe receipt email and it will reach us.
Market smarter. Convert more. Grow profitably.
Your first useful brief takes about 20 minutes. Start there.
Get the playbook · $27